Where Have All the Jingles Gone?

Back in a time when bathing was an annual event and a group of anonymous women penned plays under the name “William Shakespeare,” traveling bands of musicians roamed the London streets, singing for their supper. Supper didn’t always come, so local businesses would sponsor them in exchange for some catchy tunes to drive up business….read more.

How a Business’s Story Informs Its Brand

From political candidates, to job seekers, to recording artists, those that succeed generally have an interesting story. This is why tabloid magazines are widely read, and why you might know more about your favorite artists and notable individuals than you know about your own family members. On a much more professional level, your story could…read more.

What 2020 Has Taught Us

By Brian Knight I was a history major in college, so I often tend to look backward for insight and direction. Our past is incredibly valuable if we allow it to be. Looking to the past provides us with opportunities to improve both personally and professionally as we can find and address areas of greatness…read more.

Elevate Your Business Cards

Let’s talk business. Specifically, business cards. Even though we live in a digital world, they’re a traditional touchpoint for potential customers and the lifeline for returning customers.  It’s a conversation starter. It’s the first impression your client has with your company. It’s a reflection of you and your brand. If your business card looks a…read more.

Print Versus Digital Advertising

As a business owner or marketing professional, you’ve probably heard the argument:  Print is dead. Digital is king.  Well, we’re here to tell you that print is alive and well. And while it’s easy to get lost in the day-to-day competitive world of digital and print., the intersection of the two mediums is the key to…read more.

How To Shoot A Great Video with Your Smartphone

Sure, we know you aren’t trying to shoot an Oscar-winning film, but you’re still trying to capture footage that will resonate with your audience (whether that’s your consumers or your kids). Today, smartphones aren’t just rapidly improving in quality, they’re also extremely convenient. With a phone in your pocket, you have a world of opportunities…read more.

What is PPC and How Is It Important?

If you have a website, you have to think of PPC advertising as a marketing tool.  Never used PPC before? Don’t worry, here’s a brief overview of PPC and how it can help boost your website.  PPC, or pay-per-click, is a digital advertising model that drives traffic to your website, then the advertiser pays the…read more.

Why You Should Use Custom Designs

Do you want to rise above your competitors? Do you want your brand to grow? Do you want to create lasting connections with your clients? Of course you do. So stop underestimating the power of custom designs. Design for Success 50% of companies say that design plays a massive role in their success. After all,…read more.

Media and Marketing Advice During Market Fluctuations

By Brian Knight Over the course of the last week, we have been asked by several clients what they should do with their marketing during this time. With the news dominating our phones and feeds—what can businesses do with their marketing? First and foremost – We 100% recommend that the health and safety of your employees,…read more.