As a business owner or marketing professional, you’ve probably heard the argument: 

Print is dead. Digital is king. 

Well, we’re here to tell you that print is alive and well. And while it’s easy to get lost in the day-to-day competitive world of digital and print., the intersection of the two mediums is the key to creating impactful advertising that goes beyond conversion rates and reaches the customer. Especially if your company is already active online, print advertising can drive a larger, more engaged audience to your social media and website.

Here are the unique strengths of both mediums:

Print Advertising: 

  • Easier to process 
  • Better for special occasions, as it feels more formal
  • Leaves a lasting, tangible impression
  • Allows for more creativity 

Digital Advertising:

  • Greener
  • Reaches a wider audience 
  • Efficient and cost-effective 
  • Can be fully integrated with animation and video 

Print & Digital Advertising:

While both channels have their unique strengths, the intersection of the two mediums is where the marketing magic happens. By employing both print and digital advertising, your customers have the option to choose their preferred channel. Just make sure that the customer experience is consistent across both your print and digital channels. Here are two ways you can start bringing your digital and print pieces together: 

  • Create downloadable PDFs for forms on your website. 
  • Throw QR Codes into your pamphlets, newsletters, or flyers. 

Forget the print advertising versus digital advertising fight, they work best together. Effective marketing campaigns should take this into account and complement print marketing with digital marketing. Allow them to work together. Unlock their potential. And if you integrate both carefully, you’ll be left with advertising that’s far greater than the sum of its parts. 

For more of our work or industry insights, visit www.bmediallc.com.