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Learn how custom video can help you drive in more qualified leads this season.
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Disrupt the Market
Our team takes on the latest trending industry topics with insight and humorous verve.
NEW Episode: Iconic Product Placements
In Print
Persona & Journey Mapping: Understanding the Hero of Your Brand’s Story
You already know that your customer is the hero of your brand’s story, but how do you bring them and their experience to life through your marketing? Customer persona and journey mapping are essential narrative tools that provide the necessary foundation and understanding you need to develop compelling branding.
Methods of Growing Meaningful Awareness Through Storytelling
Building brand awareness in a saturated marketplace requires a strategic approach to storytelling. Brands need to craft narratives that not only capture attention but also encapsulate their essence and values.
Crafting a Heroic Narrative for Your Brand’s Journey
Once upon a time, American writer Joseph Campbell identified the universal storytelling framework known as the hero’s journey.