The Science of Ads that Lead to Conversions

From TV commercials to TikTok, billboards to Facebook, it can be hard to determine what ads actually work and lead to actual revenue. While some of the best ads you can remember right off the bat are likely TV commercials, that doesn’t necessarily mean they’re great at generating sales and leads. Meanwhile, some less-than-visible strategies…read more.

Why So Many Ads Are So Bad

It’s a fact of life that advertisements are everywhere. But does that mean they have to be bad?  From commercials on TV to billboards and social media ads, good ads are hard to come by. Some companies try to do too much, while others try to keep it too simple. Sometimes, there’s way too much…read more.

What Makes an Email “Clickable”?

What is an email without a click? Effective email writing is a tricky job, especially when email audiences are constantly shifting, and trends evolve faster than you can type. Many businesses, large and small, rely on email marketing to reach their audience and grow their business. It is one of the best ways to broadcast…read more.


Smartphones have become so ubiquitous that now, we typically just call them phones. Our tiny pocket-robot technology has evolved exponentially since its primitive introduction in 1992. Today, smartphones have made filming more accessible, enabling many to think, “Hey – I can do that!”  There are still key disadvantages to creating marketing content with smartphones. Smartphone…read more.

Can I Build My Own Website?

The age of technology, AI and DIY have enabled content creators and business owners to take on much of the heavy lifting in building their brands and creating content. Rather than hiring out specialists, it has become increasingly easier to create a logo or build a website on your own. We love to see local,…read more.