You already know that your customer is the hero of your brand’s story, but how do you bring them and their experience to life through your marketing? Customer persona and journey mapping are essential narrative tools that provide the necessary foundation and understanding you need to develop compelling branding. Crafting Your Hero: The Customer Persona…read more.
Building brand awareness in a saturated marketplace requires a strategic approach to storytelling. Brands need to craft narratives that not only capture attention but also encapsulate their essence and values. It turns out that the hallmarks of good storytelling also lay the foundation for effective brand strategy. Here’s how to leverage them to boost your…read more.
Once upon a time, American writer Joseph Campbell identified the universal storytelling framework known as the hero’s journey. Seen throughout history and across cultures, this narrative structure is not limited to literature and lore—it also plays a key role in crafting an effective brand strategy. Know Your Hero Your journey, like all great stories, begins…read more.
The word “mascot,” (or rather, mascotte) was first recorded in 1867 by a French composer, and described anything that brought good luck into a home. These “lucky charms” were often trinkets such as locks of hair— it was a different time. From there, the meaning of the word “mascot” slowly morphed into the one we…read more.
So you’re interested in being a copywriter? A master of digital media? You’re going to want to make sure you’ve got an understanding of SEO in digital marketing and a handle on your keyword strategy. These things are important to keep in mind on your path to success. We’re here to guide you through the…read more.
Humor is a powerful tool for capturing attention and engaging audiences. People like to laugh. But what if your brand has a more serious tone? Serious brands provide essential services and products, so how can you successfully market them without compromising their integrity or diluting their message? Life’s not all fun and games. Sometimes, you…read more.
From TV commercials to TikTok, billboards to Facebook, it can be hard to determine what ads actually work and lead to actual revenue. While some of the best ads you can remember right off the bat are likely TV commercials, that doesn’t necessarily mean they’re great at generating sales and leads. Meanwhile, some less-than-visible strategies…read more.
It’s a fact of life that advertisements are everywhere. But does that mean they have to be bad? From commercials on TV to billboards and social media ads, good ads are hard to come by. Some companies try to do too much, while others try to keep it too simple. Sometimes, there’s way too much…read more.
When you have a company that you want to grow (you know, like most companies do), you’re going to need to market it. Sure, you can do that in-house. After all, how hard is it? Marketing is just throwing a social media post together and telling all your employees to share it, right? Wrong! Innovative…read more.
