What is PPC and How Is It Important?

What is PPC and How Is It Important?

If you have a website, you have to think of PPC advertising as a marketing tool. 

Never used PPC before? Don’t worry, here’s a brief overview of PPC and how it can help boost your website. 

PPC, or pay-per-click, is a digital advertising model that drives traffic to your website, then the advertiser pays the website publisher when the ad is clicked. There are a variety of PPC ads, but one of the most common types is the paid search ad. When people search for things online using search engines, like Google, these paid search ads appear. 

While PPC is a complex digital marketing channel, it’s a great opportunity for you to grow your traffic and conversion metrics. With a strategy, tactics, and frequent updates, your PPC will be less of a headache and more of an impactful tool. One of the best ways of utilizing your PPC is by updating these ads every quarter. By updating frequently, your PPC: 

  • Keeps your target audience engaged, you don’t want them to GET “used to” an ad. With fresh content, they’ll be less likely to tune out the ads. 
  • Improves your SEO ranking if you update your PPC with keywords.
  • It gives you a chance to advertise your new products, services, and incentives each quarter.

PPC is great for responsive and fast advertising. But your ads won’t produce instant results, you have to be patient. So be ready to spend some money without a return right away. If you stop spending, your PPC stops producing results. You can balance this with earned media by adding SEO to the mix for optimal results.

With PPC in your back pocket, you can drive a significant amount of organic traffic to your website. And if you manage your PPC strategy effectively, it’s one of the fastest ways to drive traffic and conversion growth for your website. Just make sure you know your goals, set your budget, and test your strategies carefully.

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