Social Media Archives - Bullseye Media

Does My Business Need a TikTok in 2023?

Advertising Branding Business Communication Culture Digital Advertising Digital Marketing Strategy Film Influencer Marketing Marketing Mobile Marketing Mobile-friendly Search Engine Social Media Video Video Production

Modern business models have evolved to meet consumers where they are. While the brick and mortar is still very much alive, consumers find and shop for products in a variety of ways, through order pick-ups, delivery and of course, social media. As audiences and business trends evolve, reaching and engaging with your customers online isn’t…read more.

A woman on a laptop pumps her fist as Bullseye helps her small business with SEO

SEO Basics for Small Businesses

Marketing Search Engine Small Business

Many small businesses rely on at least some form of digital marketing to drive traffic and grow their company. With the majority of the population spending nearly all of their time and attention online, it is hard to avoid putting your company online. But what does it mean to “put your company online,” and how…read more.

Image of a hand holding a smart phone with an image of a large Thumbs Up emoji on the screen.

You’re Doing Social Media Wrong. Here are Four Common Social Media Mistakes Your Business May Be Making.

Social Media Social Media Marketing

Many an article has been written about social media mistakes in business (yes, we’re about to write another one). Social media platforms are not all created equal, and yet too often businesses treat them as if they are.

WTF: Navigating the Ever-Changing Digital Landscape

Digital Advertising

The average age of business owners in the United States is just over 50 years old. As they entered the professional world as young adults in the mid-90s, this is how America’s most trusted morning show discussed the internet. (Take a minute to watch it; it’s pretty funny.) Flash forward 28 years, and we’ve gone…read more.

A Day in the Life of a Copywriter

Content Marketing Copywriter

If you’ve ever seen an advertisement, marketing blast, or product packaging, you’ve encountered the work of a copywriter. While copywriters are prolific, you will likely never put a name to the words they produce. According to the Bureau of Labor Statistics, 131,200 writers are currently employed in America, many of whom work in relative anonymity…read more.

Wait. Is Advertising…Art?

Advertising Art

Fighting over the definition of “art” is as ancient as the human subjectivity that makes the fight impossible to resolve. It is the opinion of this advertising artist that the endless argument about what constitutes art is, in itself, an art form. But I digress. The crux of the debate about art, and whether advertising…read more.

In a Clickbait World, Why Quality Content Still Wins

Digital Advertising Marketing Social Media

As the human attention span continues to shrink, and as every end user is bombarded with colorful content from several devices for the entirety of the waking day, the question of which content you should produce becomes an important and urgent one. It is difficult to cut through the noise while still retaining the voice…read more.

Where Have All the Jingles Gone?

Business Marketing Native Advertising

Back in a time when bathing was an annual event and a group of anonymous women penned plays under the name “William Shakespeare,” traveling bands of musicians roamed the London streets, singing for their supper. Supper didn’t always come, so local businesses would sponsor them in exchange for some catchy tunes to drive up business….read more.

How a Business’s Story Informs Its Brand

Business

From political candidates, to job seekers, to recording artists, those that succeed generally have an interesting story. This is why tabloid magazines are widely read, and why you might know more about your favorite artists and notable individuals than you know about your own family members. On a much more professional level, your story could…read more.