Social Media

A Day in the Life of a Copywriter

If you’ve ever seen an advertisement, marketing blast, or product packaging, you’ve encountered the…


Wait. Is Advertising...Art?

Fighting over the definition of “art” is as ancient as the human subjectivity that makes the fight…


In a Clickbait World, Why Quality Content Still Wins

As the human attention span continues to shrink, and as every end user is bombarded with colorful…


Where Have All the Jingles Gone?

Back in a time when bathing was an annual event and a group of anonymous women penned plays under…


How a Business's Story Informs Its Brand

From political candidates, to job seekers, to recording artists, those that succeed generally have…


Image of a person with a smartphone with text

How To Shoot A Great Video with Your Smartphone

Sure, we know you aren’t trying to shoot an Oscar-winning film, but you’re still trying to capture…


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Social Media Best Practices

By Brian Knight Posting on social media is no longer just a fun hobby, it’s a crucial part of…


Elevate Your Brand Through Social Media

How To Elevate Your Brand Through Social Media

It seems like there is a new social media platform every time you go online. With nearly…


color in branding

Color in Branding

As a designer, I work with many elements. I deal with lines, shapes, fonts, logos, etc. The list…


Typography Trends

Typography Trends

Great design combines stunning imagery, powerful color theory, and great typography. As an artist…