WTF: Navigating the Ever-Changing Digital Landscape

The average age of business owners in the United States is just over 50 years old. As they entered the professional world as young adults in the mid-90s, this is how America’s most trusted morning show discussed the internet. (Take a minute to watch it; it’s pretty funny.) Flash forward 28 years, and we’ve gone…read more.

A Day in the Life of a Copywriter

If you’ve ever seen an advertisement, marketing blast, or product packaging, you’ve encountered the work of a copywriter. While copywriters are prolific, you will likely never put a name to the words they produce. According to the Bureau of Labor Statistics, 131,200 writers are currently employed in America, many of whom work in relative anonymity…read more.

Wait. Is Advertising…Art?

Fighting over the definition of “art” is as ancient as the human subjectivity that makes the fight impossible to resolve. It is the opinion of this advertising artist that the endless argument about what constitutes art is, in itself, an art form. But I digress. The crux of the debate about art, and whether advertising…read more.

Where Have All the Jingles Gone?

Back in a time when bathing was an annual event and a group of anonymous women penned plays under the name “William Shakespeare,” traveling bands of musicians roamed the London streets, singing for their supper. Supper didn’t always come, so local businesses would sponsor them in exchange for some catchy tunes to drive up business….read more.

Animation Styles 101

When you hear the word animation, we know exactly what you think of. You think of Disney and cheesy cartoons on TV. But animation is a whole lot more than that (but let’s be real, Disney movies and TV cartoons are awesome). There are a lot of different kinds of animation, and even more styles…read more.

Bullseye Welcomes New Web Developer

Bullseye Media recently gained a new team member who brings a lot of hard work and talent every day of the week. Veronica Ho, Junior Web Developer, answered a few questions for us so we could learn how she became the gifted web developer that she is today!   Where are you from? Hong Kong….read more.

Q&A With Bullseye Media President

What drove you to start your own agency? It kind of just happened – I knew I wanted to start a company and over the years it formed into a media agency. When I first started, I was doing marketing from a basement, but as the need for great media grew, we adjusted and hired talented people. What’s Bullseye’s…read more.