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What Is UX/UI and Why Does My Website Need It?

Your website doesn’t display your brand—it’s a part of your brand. A clean, organized and approachable website speaks volumes about your business. Partnering with a web development team to create a stunning website to showcase (and sell) your products and services is a no-brainer. 

It’s just as important to consider the way people interact with your website; structure, organization and layout are all vital. Making sure your website is aesthetically appealing should be a goal, but excellent website design is more than that. This is where UX/UI (user experience/user interface) design comes in. Read on as we explain why UX/UI should be a key consideration for your business.

What is UX/UI?

UX/UI is the process of creating a positive experience for users when they engage with your website. Websites with good user experience design principles are intuitive, easy to use and make customers want to engage with you – whether that be through buying your products or enjoying your content. 

A user exploring Bullseye Media’s new website, which uses UX/UI design principles.

In the past, UI was all that mattered for website design. UI considers how your customer engages with your website and how it is designed. If your website was aesthetically pleasing, that was good enough. But now, UX is just as critical. UX explores how users feel about their time on your website and considers their web journey holistically. 

How Do I Design a Good UX/UI for My Website?

Now that we’ve established what UX/UI is, the fun begins. Any good UX/UI designer or digital marketing consultant will tell you that if you don’t have a plan in place, you’re wasting your time. Before you do anything, UX/UI designers suggest considering these questions:

  • Who are your clients, and what will they use your site for (buying products, making appointments etc.)?
  • What are your products/services and what will motivate customers to use them?
  • Why would customers choose you over your competition?

Asking these questions ahead of time will help you design a UX/UI that is uniquely tailored to your needs, saving you tons of time and money in the long run.

Why Should I Care About UX/UI?

Just like you want customers to think and say good things about your business, you also want them to enjoy every second they spend on your website. The longer they spend on your website, the better it is for your SEO

An example of UX/UI design on a website currently being updated by Bullseye Media.

Website UX/UI is a form of customer service. UX/UI designers explain that effective design anticipates users’ pain points and provides a solution. Losing a sale because of bad UX/UI design is more common than you think, so make your website as smooth and seamless for users as you can.

Smart digital marketing consultants explain that your homepage is like a sales representative; it greets users and functions as the first thing they see when interacting with your online brand. An actual sales rep would be able to field questions from customers – online, your website has that same responsibility. If it’s unable to help users answer questions about your services due to poor design, it hurts your business and bottom line.

Unlock the Potential of Smart UX/UI Design

Whether you need a new site, some updated social media lingo, an elevated video presence, or you just want to know what SEO even is, the digital marketing consultants at Bullseye can help you get there.

We will help nurture your brand towards industry titanship so you can focus on running your business. With all the capacity of a top-tier advertising agency – without any of the corporate runarounds or mumbo-jumbo – Bullseye is the marketing team you never knew you needed. Sound good to you? Let’s talk.