The Curse of the 10 PM Slack Message It seemed like just a normal Thursday evening when Jessica gently pressed the sheet mask to her face and sipped her 750th milliliter of Vinho Verde. That’s when she heard it come in: the 10 PM Slack message! Is a client unhappy? Did a task go unfinished?…read more.
If you’ve ever seen an advertisement, marketing blast, or product packaging, you’ve encountered the work of a copywriter. While copywriters are prolific, you will likely never put a name to the words they produce. According to the Bureau of Labor Statistics, 131,200 writers are currently employed in America, many of whom work in relative anonymity…read more.
Fighting over the definition of “art” is as ancient as the human subjectivity that makes the fight impossible to resolve. It is the opinion of this advertising artist that the endless argument about what constitutes art is, in itself, an art form. But I digress. The crux of the debate about art, and whether advertising…read more.
As the human attention span continues to shrink, and as every end user is bombarded with colorful content from several devices for the entirety of the waking day, the question of which content you should produce becomes an important and urgent one. It is difficult to cut through the noise while still retaining the voice…read more.
Back in a time when bathing was an annual event and a group of anonymous women penned plays under the name “William Shakespeare,” traveling bands of musicians roamed the London streets, singing for their supper. Supper didn’t always come, so local businesses would sponsor them in exchange for some catchy tunes to drive up business….read more.
Let’s talk business. Specifically, business cards. Even though we live in a digital world, they’re a traditional touchpoint for potential customers and the lifeline for returning customers. It’s a conversation starter. It’s the first impression your client has with your company. It’s a reflection of you and your brand. If your business card looks a…read more.
If you have a website, you have to think of PPC advertising as a marketing tool. Never used PPC before? Don’t worry, here’s a brief overview of PPC and how it can help boost your website. PPC, or pay-per-click, is a digital advertising model that drives traffic to your website, then the advertiser pays the…read more.
It seems like there is a new social media platform every time you go online. With nearly three-quarters of the U.S. population using one or more social media sites, there is a huge opportunity to get your business out into the world, but navigating through can be confusing and time-consuming. Below are some tips from…read more.
As a designer, I work with many elements. I deal with lines, shapes, fonts, logos, etc. The list goes on. I find, however, that the most impactful element is color. There are so many options that it can be overwhelming. This is a simple guide to color in branding. Know Your Brand Before you can…read more.
