advertising

A Day in the Life of a Copywriter

If you’ve ever seen an advertisement, marketing blast, or product packaging, you’ve encountered the…


Wait. Is Advertising...Art?

Fighting over the definition of “art” is as ancient as the human subjectivity that makes the fight…


In a Clickbait World, Why Quality Content Still Wins

As the human attention span continues to shrink, and as every end user is bombarded with colorful…


Where Have All the Jingles Gone?

Back in a time when bathing was an annual event and a group of anonymous women penned plays under…


Image of business cards with text

Elevate Your Business Cards

Let’s talk business. Specifically, business cards. Even though we live in a digital world, they’re…


Image of people surrounding a laptop with text

What is PPC and How Is It Important?

If you have a website, you have to think of PPC advertising as a marketing tool.  Never used PPC…


Elevate Your Brand Through Social Media

How To Elevate Your Brand Through Social Media

It seems like there is a new social media platform every time you go online. With nearly…


color in branding

Color in Branding

As a designer, I work with many elements. I deal with lines, shapes, fonts, logos, etc. The list…


Typography Trends

Typography Trends

Great design combines stunning imagery, powerful color theory, and great typography. As an artist…


Animation Styles 101

When you hear the word animation, we know exactly what you think of. You think of Disney and cheesy…