advertising Archives - Bullseye Media

A group of young business professionals meet in a co-op office space.

What Is UX/UI and Why Does My Website Need It?

Web Design

UX/UI is the process of creating a positive experience for users when they engage with your website.

Image of a hand holding a smart phone with an image of a large Thumbs Up emoji on the screen.

You’re Doing Social Media Wrong. Here are Four Common Social Media Mistakes Your Business May Be Making.

Social Media Social Media Marketing

Many an article has been written about social media mistakes in business (yes, we’re about to write another one). Social media platforms are not all created equal, and yet too often businesses treat them as if they are.

An employee at Bullseye Media, LLC in Minneapolis, MN uses a checklist with three items: Laugh, Cry, and Think to foster creativity and innovation.

Laugh, Cry, Think: A Checklist for Valuable Creation

Content Marketing Digital Marketing Strategy Marketing

As children, we’re natural creators. Our child brains constantly absorb the world around us. With free imaginations and open hearts, children turn new knowledge and the connections they make into games of pretend, fantastical drawings and wild stories. As we get older, we’re often trained out of the impulse to create freely. It’s harder to…read more.

A silly black and white graphic of three cats poking their heads through a paper surface. — When you feel your mind is straying from your natural inclination to be curious, come back to these seven steps to staying curious.

7 Steps to Staying Curious

Communication Culture Marketing

When you feel your mind is straying from your natural inclination to be curious, come back to these seven steps to staying curious.

Close up of a women's face as she looks to the left. Her face shows an expression of surprise, and her nose is unnaturally long in the style of Pinocchio after telling a lie. — Trust is a hot commodity in the modern world. As folks navigate the seed of doubt sown in the proverbial soil of society, they seek out roots of certainty. In advertising, honesty remains the best policy.

How to Tell the Truth in Advertising (and Why You Should)

Advertising Branding Communication Internet Marketing Marketing

It may seem hard to believe, but people tend to be more honest than not. Contemporary research indicates that most people only tell one or two lies a day. Granted, this research relies on self-reporting, but it makes sense. As social, community-reliant creatures by nature, trust is an essential component of human evolution and lays…read more.

How to Build Your Brand Reputation (Or Fix a Bad One)

Advertising Branding Digital Advertising Marketing

Brand exists beyond and outside of the product or service a business provides. It speaks to the spirit of a company, what differentiates it from its competitors and the identity that consumers or clients relate to. Brand reputation is built around three core principles: distinction from peers, resonance with your audience, and trust. In the…read more.

Scary Stories for Marketers

Content Marketing

The Curse of the 10 PM Slack Message It seemed like just a normal Thursday evening when Jessica gently pressed the sheet mask to her face and sipped her 750th milliliter of Vinho Verde. That’s when she heard it come in: the 10 PM Slack message! Is a client unhappy? Did a task go unfinished?…read more.

A Day in the Life of a Copywriter

Content Marketing Copywriter

If you’ve ever seen an advertisement, marketing blast, or product packaging, you’ve encountered the work of a copywriter. While copywriters are prolific, you will likely never put a name to the words they produce. According to the Bureau of Labor Statistics, 131,200 writers are currently employed in America, many of whom work in relative anonymity…read more.

Wait. Is Advertising…Art?

Advertising Art

Fighting over the definition of “art” is as ancient as the human subjectivity that makes the fight impossible to resolve. It is the opinion of this advertising artist that the endless argument about what constitutes art is, in itself, an art form. But I digress. The crux of the debate about art, and whether advertising…read more.