advertising Archives - Bullseye Media

Does My Business Need a TikTok in 2023?

Advertising Branding Business Communication Culture Digital Advertising Digital Marketing Strategy Film Influencer Marketing Marketing Mobile Marketing Mobile-friendly Search Engine Social Media Video Video Production

Modern business models have evolved to meet consumers where they are. While the brick and mortar is still very much alive, consumers find and shop for products in a variety of ways, through order pick-ups, delivery and of course, social media. As audiences and business trends evolve, reaching and engaging with your customers online isn’t…read more.

A woman on a laptop pumps her fist as Bullseye helps her small business with SEO

SEO Basics for Small Businesses

Marketing Search Engine Small Business

Many small businesses rely on at least some form of digital marketing to drive traffic and grow their company. With the majority of the population spending nearly all of their time and attention online, it is hard to avoid putting your company online. But what does it mean to “put your company online,” and how…read more.

Bullseye Media in Minneapolis shares insight into how to reach the right audience.

Are You Reaching the Right People?

Advertising Content Marketing Digital Marketing Strategy

Finding the right audience to market to takes time, but once you know who you’re trying to reach and how best to reach them, you’ll finally become a marketing expert.

A group of young business professionals meet in a co-op office space.

What Is UX/UI and Why Does My Website Need It?

Web Design

UX/UI is the process of creating a positive experience for users when they engage with your website.

Image of a hand holding a smart phone with an image of a large Thumbs Up emoji on the screen.

You’re Doing Social Media Wrong. Here are Four Common Social Media Mistakes Your Business May Be Making.

Social Media Social Media Marketing

Many an article has been written about social media mistakes in business (yes, we’re about to write another one). Social media platforms are not all created equal, and yet too often businesses treat them as if they are.

An employee at Bullseye Media, LLC in Minneapolis, MN uses a checklist with three items: Laugh, Cry, and Think to foster creativity and innovation.

Laugh, Cry, Think: A Checklist for Valuable Creation

Content Marketing Digital Marketing Strategy Marketing

As children, we’re natural creators. Our child brains constantly absorb the world around us. With free imaginations and open hearts, children turn new knowledge and the connections they make into games of pretend, fantastical drawings and wild stories. As we get older, we’re often trained out of the impulse to create freely. It’s harder to…read more.

A silly black and white graphic of three cats poking their heads through a paper surface. — When you feel your mind is straying from your natural inclination to be curious, come back to these seven steps to staying curious.

7 Steps to Staying Curious

Communication Culture Marketing

When you feel your mind is straying from your natural inclination to be curious, come back to these seven steps to staying curious.

Close up of a women's face as she looks to the left. Her face shows an expression of surprise, and her nose is unnaturally long in the style of Pinocchio after telling a lie. — Trust is a hot commodity in the modern world. As folks navigate the seed of doubt sown in the proverbial soil of society, they seek out roots of certainty. In advertising, honesty remains the best policy.

How to Tell the Truth in Advertising (and Why You Should)

Advertising Branding Communication Internet Marketing Marketing

It may seem hard to believe, but people tend to be more honest than not. Contemporary research indicates that most people only tell one or two lies a day. Granted, this research relies on self-reporting, but it makes sense. As social, community-reliant creatures by nature, trust is an essential component of human evolution and lays…read more.

How to Build Your Brand Reputation (Or Fix a Bad One)

Advertising Branding Digital Advertising Marketing

Brand exists beyond and outside of the product or service a business provides. It speaks to the spirit of a company, what differentiates it from its competitors and the identity that consumers or clients relate to. Brand reputation is built around three core principles: distinction from peers, resonance with your audience, and trust. In the…read more.