advertising
Scary Stories for Marketers
The Curse of the 10 PM Slack Message It seemed like just a normal Thursday evening when Jessica…
A Day in the Life of a Copywriter
If you’ve ever seen an advertisement, marketing blast, or product packaging, you’ve encountered the…
Wait. Is Advertising...Art?
Fighting over the definition of “art” is as ancient as the human subjectivity that makes the fight…
In a Clickbait World, Why Quality Content Still Wins
As the human attention span continues to shrink, and as every end user is bombarded with colorful…
Where Have All the Jingles Gone?
Back in a time when bathing was an annual event and a group of anonymous women penned plays under…
Elevate Your Business Cards
Let’s talk business. Specifically, business cards. Even though we live in a digital world, they’re…
What is PPC and How Is It Important?
If you have a website, you have to think of PPC advertising as a marketing tool. Never used PPC…
How To Elevate Your Brand Through Social Media
It seems like there is a new social media platform every time you go online. With nearly…
Color in Branding
As a designer, I work with many elements. I deal with lines, shapes, fonts, logos, etc. The list…
Typography Trends
Great design combines stunning imagery, powerful color theory, and great typography. As an artist…