As the digital landscape continues to evolve, video content is becoming increasingly popular. Recent studies have shown that videos have become the preferred form of content for online audiences and digital marketing agencies alike.
Modern business models have evolved to meet consumers where they are. While the brick and mortar is still very much alive, consumers find and shop for products in a variety of ways, through order pick-ups, delivery and of course, social media. As audiences and business trends evolve, reaching and engaging with your customers online isn’t…read more.
Finding the right audience to market to takes time, but once you know who you’re trying to reach and how best to reach them, you’ll finally become a marketing expert.
Slow your scroll for just a moment, and let us offer you a few spots you should know about in our beloved hometown.
Many an article has been written about social media mistakes in business (yes, we’re about to write another one). Social media platforms are not all created equal, and yet too often businesses treat them as if they are.
As children, we’re natural creators. Our child brains constantly absorb the world around us. With free imaginations and open hearts, children turn new knowledge and the connections they make into games of pretend, fantastical drawings and wild stories. As we get older, we’re often trained out of the impulse to create freely. It’s harder to…read more.
When you feel your mind is straying from your natural inclination to be curious, come back to these seven steps to staying curious.
It may seem hard to believe, but people tend to be more honest than not. Contemporary research indicates that most people only tell one or two lies a day. Granted, this research relies on self-reporting, but it makes sense. As social, community-reliant creatures by nature, trust is an essential component of human evolution and lays…read more.
Brand exists beyond and outside of the product or service a business provides. It speaks to the spirit of a company, what differentiates it from its competitors and the identity that consumers or clients relate to. Brand reputation is built around three core principles: distinction from peers, resonance with your audience, and trust. In the…read more.
