A curser arrow hovers over a screen as if to press play on a video.

10 Times More People Would Read This Article If It Were a Video

As the digital landscape continues to evolve, video content is becoming increasingly popular. Recent studies have shown that videos have become the preferred form of content for online audiences and digital marketing agencies alike… And it’s not just a preference; videos also tend to have higher engagement rates and better conversion rates, and can even improve your website’s SEO.

So why is video content so effective? Here are a few reasons:

It’s More Engaging

We are land fish and we love shiny things. Video content is more visually stimulating than text-based content. With video, you can incorporate visual aids like graphics, animations and music to capture and maintain your audience’s attention.

It’s More Shareable

No shade to blogs — after all, I AM a blog — but video content is more likely to be shared on social media than text-based content. Sharing a blog is like giving someone a plant as a housewarming gift. 

They have to work to keep it alive. 

Sure, some people will love it, but you’ll reach a wider audience with video. 

It’s More Memorable

Video hits us in our feels, latches to the core of our senses, plants its little video eggs, and grows a colony of memories in our brains. The goal of marketing is to create a connection between the consumer and the brand, and video is the surest path. 

It’s More Accessible

With the rise of mobile devices, video content has become more accessible than ever. You can watch it anywhere — and people do! The average American watches 323 minutes of mobile video content each week. 

Partner With Bullseye Media to Make Great Videos

Video content is expected to account for 82.5% of web traffic in 2023, so if you want people to be 10 times more likely to engage with your brand, you should hop on the video train. 

Bullseye is a full-service digital marketing agency with an in-house production team to bring your video marketing dreams to life using fully devised, fully optimized and proven-effective video content. 

Reach out today, and let’s get creative.