How to Tell the Truth in Advertising (and Why You Should)

It may seem hard to believe, but people tend to be more honest than not. Contemporary research indicates that most people only tell one or two lies a day. Granted, this research relies on self-reporting, but it makes sense. As social, community-reliant creatures by nature, trust is an essential component of human evolution and lays…read more.

A Day in the Life of a Copywriter

If you’ve ever seen an advertisement, marketing blast, or product packaging, you’ve encountered the work of a copywriter. While copywriters are prolific, you will likely never put a name to the words they produce. According to the Bureau of Labor Statistics, 131,200 writers are currently employed in America, many of whom work in relative anonymity…read more.

Wait. Is Advertising…Art?

Fighting over the definition of “art” is as ancient as the human subjectivity that makes the fight impossible to resolve. It is the opinion of this advertising artist that the endless argument about what constitutes art is, in itself, an art form. But I digress. The crux of the debate about art, and whether advertising…read more.

Where Have All the Jingles Gone?

Back in a time when bathing was an annual event and a group of anonymous women penned plays under the name “William Shakespeare,” traveling bands of musicians roamed the London streets, singing for their supper. Supper didn’t always come, so local businesses would sponsor them in exchange for some catchy tunes to drive up business….read more.

How a Business’s Story Informs Its Brand

From political candidates, to job seekers, to recording artists, those that succeed generally have an interesting story. This is why tabloid magazines are widely read, and why you might know more about your favorite artists and notable individuals than you know about your own family members. On a much more professional level, your story could…read more.

How To Elevate Your Brand Through Social Media

It seems like there is a new social media platform every time you go online. With nearly three-quarters of the U.S. population using one or more social media sites, there is a huge opportunity to get your business out into the world, but navigating through can be confusing and time-consuming. Below are some tips from…read more.

Color in Branding

As a designer, I work with many elements. I deal with lines, shapes, fonts, logos, etc. The list goes on. I find, however, that the most impactful element is color. There are so many options that it can be overwhelming. This is a simple guide to color in branding. Know Your Brand Before you can…read more.