Brand exists beyond and outside of the product or service a business provides. It speaks to the spirit of a company, what differentiates it from its competitors and the identity that consumers or clients relate to. Brand reputation is built around three core principles: distinction from peers, resonance with your audience, and trust. In the…read more.
The average age of business owners in the United States is just over 50 years old. As they entered the professional world as young adults in the mid-90s, this is how America’s most trusted morning show discussed the internet. (Take a minute to watch it; it’s pretty funny.) Flash forward 28 years, and we’ve gone…read more.
If you have a website, you have to think of PPC advertising as a marketing tool. Never used PPC before? Don’t worry, here’s a brief overview of PPC and how it can help boost your website. PPC, or pay-per-click, is a digital advertising model that drives traffic to your website, then the advertiser pays the…read more.
By Chris Stage Ah, good ol’ SEO: if your tech team isn’t talking about it, your marketing team definitely is. SEO stands for Search Engine Optimization, it’s the process of organizing data on your website so that Search Engines can recognize your information, determine its relevance and rank you accordingly online. The goal of SEO…read more.
By Ashley Weirmaa Your fingers shake, your vision blurs, and your voice trembles as you proofread. You start to wonder if it’s even worth it. Blogging is difficult. Okay, maybe it’s not as difficult as open-heart surgery, being Kayne West’s publicist, or homeschooling your children. But it’s still difficult. You’re suddenly obsessively reading comments on…read more.
