Business Archives - Bullseye Media

Does My Business Need a TikTok in 2023?

Advertising Branding Business Communication Culture Digital Advertising Digital Marketing Strategy Film Influencer Marketing Marketing Mobile Marketing Mobile-friendly Search Engine Social Media Video Video Production

Modern business models have evolved to meet consumers where they are. While the brick and mortar is still very much alive, consumers find and shop for products in a variety of ways, through order pick-ups, delivery and of course, social media. As audiences and business trends evolve, reaching and engaging with your customers online isn’t…read more.

Wait. Is Advertising…Art?

Advertising Art

Fighting over the definition of “art” is as ancient as the human subjectivity that makes the fight impossible to resolve. It is the opinion of this advertising artist that the endless argument about what constitutes art is, in itself, an art form. But I digress. The crux of the debate about art, and whether advertising…read more.

In a Clickbait World, Why Quality Content Still Wins

Digital Advertising Marketing Social Media

As the human attention span continues to shrink, and as every end user is bombarded with colorful content from several devices for the entirety of the waking day, the question of which content you should produce becomes an important and urgent one. It is difficult to cut through the noise while still retaining the voice…read more.

Where Have All the Jingles Gone?

Business Marketing Native Advertising

Back in a time when bathing was an annual event and a group of anonymous women penned plays under the name “William Shakespeare,” traveling bands of musicians roamed the London streets, singing for their supper. Supper didn’t always come, so local businesses would sponsor them in exchange for some catchy tunes to drive up business….read more.

Color in Branding

Branding

As a designer, I work with many elements. I deal with lines, shapes, fonts, logos, etc. The list goes on. I find, however, that the most impactful element is color. There are so many options that it can be overwhelming. This is a simple guide to color in branding. Know Your Brand Before you can…read more.

Typography Trends

Graphic Design

Great design combines stunning imagery, powerful color theory, and great typography. As an artist turned designer, I’m always looking for new, innovative ways to incorporate words into a visual medium. But how do you stay current in the ever-changing design world when there are so many trends and styles? This is a brief guide to…read more.

Animation Styles 101

Animation

When you hear the word animation, we know exactly what you think of. You think of Disney and cheesy cartoons on TV. But animation is a whole lot more than that (but let’s be real, Disney movies and TV cartoons are awesome). There are a lot of different kinds of animation, and even more styles…read more.

Bullseye Welcomes New Web Developer

On Target Update

Bullseye Media recently gained a new team member who brings a lot of hard work and talent every day of the week. Veronica Ho, Junior Web Developer, answered a few questions for us so we could learn how she became the gifted web developer that she is today! Where are you from? Hong Kong….read more.

5 Things To Consider When Working With Drones

Video

As fun as it is to fly our drone around at shoots, there’s a lot of prep required before we film and caution while it’s in the air. Here are some things you may not have considered when it comes to flying a drone: Your Environment Bystanders It is highly frowned upon by both law…read more.