7 Steps to Staying Curious
When you feel your mind is straying from your natural inclination to be curious, come back to these seven steps to staying curious.
WTF: Navigating the Ever-Changing Digital Landscape
The average age of business owners in the United States is just over 50 years old. As they entered the professional world as young adults in the mid-90s, this is how America’s most trusted morning show discussed the internet. (Take a minute to watch it; it’s pretty funny.) Flash forward 28 years, and we’ve gone…read more.
Scary Stories for Marketers
The Curse of the 10 PM Slack Message It seemed like just a normal Thursday evening when Jessica gently pressed the sheet mask to her face and sipped her 750th milliliter of Vinho Verde. That’s when she heard it come in: the 10 PM Slack message! Is a client unhappy? Did a task go unfinished?…read more.
A Day in the Life of a Copywriter
If you’ve ever seen an advertisement, marketing blast, or product packaging, you’ve encountered the work of a copywriter. While copywriters are prolific, you will likely never put a name to the words they produce. According to the Bureau of Labor Statistics, 131,200 writers are currently employed in America, many of whom work in relative anonymity…read more.
Wait. Is Advertising…Art?
Fighting over the definition of “art” is as ancient as the human subjectivity that makes the fight impossible to resolve. It is the opinion of this advertising artist that the endless argument about what constitutes art is, in itself, an art form. But I digress. The crux of the debate about art, and whether advertising…read more.
In a Clickbait World, Why Quality Content Still Wins
As the human attention span continues to shrink, and as every end user is bombarded with colorful content from several devices for the entirety of the waking day, the question of which content you should produce becomes an important and urgent one. It is difficult to cut through the noise while still retaining the voice…read more.
Where Have All the Jingles Gone?
Back in a time when bathing was an annual event and a group of anonymous women penned plays under the name “William Shakespeare,” traveling bands of musicians roamed the London streets, singing for their supper. Supper didn’t always come, so local businesses would sponsor them in exchange for some catchy tunes to drive up business….read more.
How a Business’s Story Informs Its Brand
From political candidates, to job seekers, to recording artists, those that succeed generally have an interesting story. This is why tabloid magazines are widely read, and why you might know more about your favorite artists and notable individuals than you know about your own family members. On a much more professional level, your story could…read more.
How To Elevate Your Brand Through Social Media
It seems like there is a new social media platform every time you go online. With nearly three-quarters of the U.S. population using one or more social media sites, there is a huge opportunity to get your business out into the world, but navigating through can be confusing and time-consuming. Below are some tips from…read more.