How to Tell the Truth in Advertising (and Why You Should)

It may seem hard to believe, but people tend to be more honest than not. Contemporary research indicates that most people only tell one or two lies a day. Granted, this research relies on self-reporting, but it makes sense. As social, community-reliant creatures by nature, trust is an essential component of human evolution and lays…read more.

WTF: Navigating the Ever-Changing Digital Landscape

The average age of business owners in the United States is just over 50 years old. As they entered the professional world as young adults in the mid-90s, this is how America’s most trusted morning show discussed the internet. (Take a minute to watch it; it’s pretty funny.) Flash forward 28 years, and we’ve gone…read more.

Scary Stories for Marketers

The Curse of the 10 PM Slack Message It seemed like just a normal Thursday evening when Jessica gently pressed the sheet mask to her face and sipped her 750th milliliter of Vinho Verde. That’s when she heard it come in: the 10 PM Slack message! Is a client unhappy? Did a task go unfinished?…read more.

A Day in the Life of a Copywriter

If you’ve ever seen an advertisement, marketing blast, or product packaging, you’ve encountered the work of a copywriter. While copywriters are prolific, you will likely never put a name to the words they produce. According to the Bureau of Labor Statistics, 131,200 writers are currently employed in America, many of whom work in relative anonymity…read more.