Digital Advertising Archives

Does My Business Need a TikTok in 2023?

Advertising Branding Business Communication Culture Digital Advertising Digital Marketing Strategy Film Influencer Marketing Marketing Mobile Marketing Mobile-friendly Search Engine Social Media Video Video Production

Modern business models have evolved to meet consumers where they are. While the brick and mortar is still very much alive, consumers find and shop for products in a variety of ways, through order pick-ups, delivery and of course, social media. As audiences and business trends evolve, reaching and engaging with your customers online isn’t…read more.

How to Build Your Brand Reputation (Or Fix a Bad One)

Advertising Branding Digital Advertising Marketing

Brand exists beyond and outside of the product or service a business provides. It speaks to the spirit of a company, what differentiates it from its competitors and the identity that consumers or clients relate to. Brand reputation is built around three core principles: distinction from peers, resonance with your audience, and trust. In the…read more.

WTF: Navigating the Ever-Changing Digital Landscape

Digital Advertising

The average age of business owners in the United States is just over 50 years old. As they entered the professional world as young adults in the mid-90s, this is how America’s most trusted morning show discussed the internet. (Take a minute to watch it; it’s pretty funny.) Flash forward 28 years, and we’ve gone…read more.

In a Clickbait World, Why Quality Content Still Wins

Digital Advertising Marketing Social Media

As the human attention span continues to shrink, and as every end user is bombarded with colorful content from several devices for the entirety of the waking day, the question of which content you should produce becomes an important and urgent one. It is difficult to cut through the noise while still retaining the voice…read more.