Content Marketing Archives

Bullseye Media in Minneapolis shares insight into how to reach the right audience.

Are You Reaching the Right People?

Advertising Content Marketing Digital Marketing Strategy

Finding the right audience to market to takes time, but once you know who you’re trying to reach and how best to reach them, you’ll finally become a marketing expert.

A person holds a phone with an influencer holding a microphone leaping out of the phone representing using sponsored content.

The “Dos” and “Don’ts” of Sponsored Content

Content Marketing Influencer Marketing

By now, if you haven’t seen some youngin on a commercial, billboard, or social media feed dancing and sponsoring a product, you must live under a rock. Sponsored content has blown up with the advent of TikTok and Instagram. These platforms provide ample opportunities for your business to creatively put your name out there more…read more.

An employee at Bullseye Media, LLC in Minneapolis, MN uses a checklist with three items: Laugh, Cry, and Think to foster creativity and innovation.

Laugh, Cry, Think: A Checklist for Valuable Creation

Content Marketing Digital Marketing Strategy Marketing

As children, we’re natural creators. Our child brains constantly absorb the world around us. With free imaginations and open hearts, children turn new knowledge and the connections they make into games of pretend, fantastical drawings and wild stories. As we get older, we’re often trained out of the impulse to create freely. It’s harder to…read more.

A moody graphic of a red figure standing out amidst a sea of black silhouettes. — As you are working to establish your brand and garner new sales, investing in the right digital marketing should be the goal.

Essential Marketing Investments for Young Companies

Advertising Content Marketing Marketing

It’s hard out there for the young pups. Whether you’re offering a cutting-edge new piece of technology or a personal service with a little TLC, the marketplace grows more competitive by the day thanks to digital advertising. As more companies build buzz about their business through highly-shareable content, the battle for the customer rests in…read more.

Scary Stories for Marketers

Content Marketing

The Curse of the 10 PM Slack Message It seemed like just a normal Thursday evening when Jessica gently pressed the sheet mask to her face and sipped her 750th milliliter of Vinho Verde. That’s when she heard it come in: the 10 PM Slack message! Is a client unhappy? Did a task go unfinished?…read more.

A Day in the Life of a Copywriter

Content Marketing Copywriter

If you’ve ever seen an advertisement, marketing blast, or product packaging, you’ve encountered the work of a copywriter. While copywriters are prolific, you will likely never put a name to the words they produce. According to the Bureau of Labor Statistics, 131,200 writers are currently employed in America, many of whom work in relative anonymity…read more.