Essential Marketing Investments for Young Companies

It’s hard out there for the young pups. Whether you’re offering a cutting-edge new piece of technology or a personal service with a little TLC, the marketplace grows more competitive by the day thanks to digital advertising. As more companies build buzz about their business through highly-shareable content, the battle for the customer rests in…read more.

Scary Stories for Marketers

The Curse of the 10 PM Slack Message It seemed like just a normal Thursday evening when Jessica gently pressed the sheet mask to her face and sipped her 750th milliliter of Vinho Verde. That’s when she heard it come in: the 10 PM Slack message! Is a client unhappy? Did a task go unfinished?…read more.

A Day in the Life of a Copywriter

If you’ve ever seen an advertisement, marketing blast, or product packaging, you’ve encountered the work of a copywriter. While copywriters are prolific, you will likely never put a name to the words they produce. According to the Bureau of Labor Statistics, 131,200 writers are currently employed in America, many of whom work in relative anonymity…read more.