Gen Z represents 20% of the U.S. population, and they possess a digital DNA that is quite unlike their millennial predecessors. Their unique blend of humor and activism makes them one of the most rewarding demographics to market to, and they engage online like fish engage in water. Many companies miss the mark when they…read more.
Smartphones have become so ubiquitous that now, we typically just call them phones. Our tiny pocket-robot technology has evolved exponentially since its primitive introduction in 1992. Today, smartphones have made filming more accessible, enabling many to think, “Hey – I can do that!” There are still key disadvantages to creating marketing content with smartphones. Smartphone…read more.
As the digital landscape continues to evolve, video content is becoming increasingly popular. Recent studies have shown that videos have become the preferred form of content for online audiences and digital marketing agencies alike.
Finding the right audience to market to takes time, but once you know who you’re trying to reach and how best to reach them, you’ll finally become a marketing expert.
By now, if you haven’t seen some youngin on a commercial, billboard, or social media feed dancing and sponsoring a product, you must live under a rock. Sponsored content has blown up with the advent of TikTok and Instagram. These platforms provide ample opportunities for your business to creatively put your name out there more…read more.
As children, we’re natural creators. Our child brains constantly absorb the world around us. With free imaginations and open hearts, children turn new knowledge and the connections they make into games of pretend, fantastical drawings and wild stories. As we get older, we’re often trained out of the impulse to create freely. It’s harder to…read more.
It’s hard out there for the young pups. Whether you’re offering a cutting-edge new piece of technology or a personal service with a little TLC, the marketplace grows more competitive by the day thanks to digital advertising. As more companies build buzz about their business through highly-shareable content, the battle for the customer rests in…read more.
The Curse of the 10 PM Slack Message It seemed like just a normal Thursday evening when Jessica gently pressed the sheet mask to her face and sipped her 750th milliliter of Vinho Verde. That’s when she heard it come in: the 10 PM Slack message! Is a client unhappy? Did a task go unfinished?…read more.
If you’ve ever seen an advertisement, marketing blast, or product packaging, you’ve encountered the work of a copywriter. While copywriters are prolific, you will likely never put a name to the words they produce. According to the Bureau of Labor Statistics, 131,200 writers are currently employed in America, many of whom work in relative anonymity…read more.
