Our Favorite Cinematic Techniques (and Movies That Do Them Well)

There is nothing quite as satisfying as purposeful cinematography. Not only is it appealing visually, it can solidify a director’s style and reinforce key points about plots and characters. From choosing the right lighting setup to deciding how long the camera should linger, the best ad agencies incorporate cinematic techniques to influence viewers’ opinions, spark…read more.

The Science of Ads that Lead to Conversions

From TV commercials to TikTok, billboards to Facebook, it can be hard to determine what ads actually work and lead to actual revenue. While some of the best ads you can remember right off the bat are likely TV commercials, that doesn’t necessarily mean they’re great at generating sales and leads. Meanwhile, some less-than-visible strategies…read more.