When you think of documentaries, what comes to mind? For some, it’s the pedantic films we had to watch in grade school, complete with a musty old projector screen. For others, it’s David Attenborough’s soothing voice or Ken Burns’ iconic panning and zooming technique. To be sure, documentaries vary in quality, but the best ones…read more.
There is nothing quite as satisfying as purposeful cinematography. Not only is it appealing visually, it can solidify a director’s style and reinforce key points about plots and characters. From choosing the right lighting setup to deciding how long the camera should linger, the best ad agencies incorporate cinematic techniques to influence viewers’ opinions, spark…read more.
From TV commercials to TikTok, billboards to Facebook, it can be hard to determine what ads actually work and lead to actual revenue. While some of the best ads you can remember right off the bat are likely TV commercials, that doesn’t necessarily mean they’re great at generating sales and leads. Meanwhile, some less-than-visible strategies…read more.
When you have a company that you want to grow (you know, like most companies do), you’re going to need to market it. Sure, you can do that in-house. After all, how hard is it? Marketing is just throwing a social media post together and telling all your employees to share it, right? Wrong! Innovative…read more.
