The age of technology, AI and DIY have enabled content creators and business owners to take on much of the heavy lifting in building their brands and creating content. Rather than hiring out specialists, it has become increasingly easier to create a logo or build a website on your own. We love to see local,…read more.
Modern business models have evolved to meet consumers where they are. While the brick and mortar is still very much alive, consumers find and shop for products in a variety of ways, through order pick-ups, delivery and of course, social media. As audiences and business trends evolve, reaching and engaging with your customers online isn’t…read more.
Many small businesses rely on at least some form of digital marketing to drive traffic and grow their company. With the majority of the population spending nearly all of their time and attention online, it is hard to avoid putting your company online. But what does it mean to “put your company online,” and how…read more.
If you have a website, you have to think of PPC advertising as a marketing tool. Never used PPC before? Don’t worry, here’s a brief overview of PPC and how it can help boost your website. PPC, or pay-per-click, is a digital advertising model that drives traffic to your website, then the advertiser pays the…read more.
By Chris Stage Ah, good ol’ SEO: if your tech team isn’t talking about it, your marketing team definitely is. SEO stands for Search Engine Optimization, it’s the process of organizing data on your website so that Search Engines can recognize your information, determine its relevance and rank you accordingly online. The goal of SEO…read more.
