What is PPC and How Is It Important?

If you have a website, you have to think of PPC advertising as a marketing tool.  Never used PPC before? Don’t worry, here’s a brief overview of PPC and how it can help boost your website.  PPC, or pay-per-click, is a digital advertising model that drives traffic to your website, then the advertiser pays the…read more.

SEO Best Practices

By Chris Stage Ah, good ol’ SEO: if your tech team isn’t talking about it, your marketing team definitely is. SEO stands for Search Engine Optimization, it’s the process of organizing data on your website so that Search Engines can recognize your information, determine its relevance and rank you accordingly online. The goal of SEO…read more.