When you think of documentaries, what comes to mind? For some, it’s the pedantic films we had to watch in grade school, complete with a musty old projector screen. For others, it’s David Attenborough’s soothing voice or Ken Burns’ iconic panning and zooming technique. To be sure, documentaries vary in quality, but the best ones…read more.
To grow, brands face immense pressure to reach new customers, deliver standout digital experiences and showcase their unique value proposition through strategic marketing. For many organizations, finding the right in-house expertise and resources to tackle these complex marketing challenges can feel like an uphill battle. Good news: the marketing agency exists. Marketing agencies provide the…read more.
“A World of Pure Imagination” for Your Brand The Willy Wonka Experience in Glasgow this February was disastrously hilarious. The event, billed as an “immersive experience,” turned out to be anything but. In fact, the internet went wild with schadenfreude. Clearly, this was not the world of “pure imagination” so many of us knew from…read more.
It’s a brand eat brand world out there. With consumers bombarded with countless brands vying for their attention, it’s crucial that your brand not just be visible, memorable. The methods for achieving brand awareness are varied, but they’re all rooted in one simple principle: Know who you are. Here’s how to establish your foundational brand…read more.
Humor is a powerful tool for capturing attention and engaging audiences. People like to laugh. But what if your brand has a more serious tone? Serious brands provide essential services and products, so how can you successfully market them without compromising their integrity or diluting their message? Life’s not all fun and games. Sometimes, you…read more.
When you have a company that you want to grow (you know, like most companies do), you’re going to need to market it. Sure, you can do that in-house. After all, how hard is it? Marketing is just throwing a social media post together and telling all your employees to share it, right? Wrong! Innovative…read more.
Modern business models have evolved to meet consumers where they are. While the brick and mortar is still very much alive, consumers find and shop for products in a variety of ways, through order pick-ups, delivery and of course, social media. As audiences and business trends evolve, reaching and engaging with your customers online isn’t…read more.
It may seem hard to believe, but people tend to be more honest than not. Contemporary research indicates that most people only tell one or two lies a day. Granted, this research relies on self-reporting, but it makes sense. As social, community-reliant creatures by nature, trust is an essential component of human evolution and lays…read more.
Brand exists beyond and outside of the product or service a business provides. It speaks to the spirit of a company, what differentiates it from its competitors and the identity that consumers or clients relate to. Brand reputation is built around three core principles: distinction from peers, resonance with your audience, and trust. In the…read more.
