Trust is a hot commodity in the modern world. As folks navigate the seed of doubt sown in the proverbial soil of society, they seek out roots of certainty. In advertising, honesty remains the best policy.

How to Tell the Truth in Advertising (and Why You Should)

Advertising Branding Communication Internet Marketing Marketing

It may seem hard to believe, but people tend to be more honest than not. Contemporary research indicates that most people only tell one or two lies a day. Granted, this research relies on self-reporting, but it makes sense. As social, community-reliant creatures by nature, trust is an essential component of human evolution and lays…read more.

Yes, You Need a Blog

Branding

By Ashley Weirmaa Your fingers shake, your vision blurs, and your voice trembles as you proofread.  You start to wonder if it’s even worth it.  Blogging is difficult. Okay, maybe it’s not as difficult as open-heart surgery, being Kayne West’s publicist, or homeschooling your children.  But it’s still difficult. You’re suddenly obsessively reading comments on…read more.

How To Elevate Your Brand Through Social Media

Branding

It seems like there is a new social media platform every time you go online. With nearly three-quarters of the U.S. population using one or more social media sites, there is a huge opportunity to get your business out into the world, but navigating through can be confusing and time-consuming. Below are some tips from…read more.

Color in Branding

Branding

As a designer, I work with many elements. I deal with lines, shapes, fonts, logos, etc. The list goes on. I find, however, that the most impactful element is color. There are so many options that it can be overwhelming. This is a simple guide to color in branding. Know Your Brand Before you can…read more.