Ah, the age-old question: Google or Microsoft? You may as well be asking someone to choose between Team Edward and Team Jacob, Star Wars and Star Trek, Taylor Swift and Beyoncé. Some people will not care one way or another, while others are willing to go to bat for their beloved platform. But seriously, Google…read more.
Struggling to boost employee engagement and foster good company culture? You’re not alone. Now more than ever, companies are finding it difficult to retain great employees. There are a variety of reasons for this – lack of growth opportunities, toxic company culture and poor salary or benefits are all popular reasons for job hopping. If…read more.
You already know that your customer is the hero of your brand’s story, but how do you bring them and their experience to life through your marketing? Customer persona and journey mapping are essential narrative tools that provide the necessary foundation and understanding you need to develop compelling branding. Crafting Your Hero: The Customer Persona…read more.
Middle Earth. Narnia. The Marvel Cinematic Universe. These fictional worlds provide a much-needed dose of escapism from our hectic everyday lives. They encourage us to think differently and add depth and flavor to a story. Heck, some of them even teach us a fictional language or two. When creators put extra time and detail into…read more.
Marketing is woven into the fabric of our culture. As Americans, we eat, sleep and breathe it. We fall in love with characters in the trenches of the industry like Peggy Olson and find magic in the experience marketing stunts of the OG candyman, Willy Wonka. Here are some of our own, perhaps less conventional,…read more.
Whether you’re a recruiting firm, SaaS provider or other professional services organization, you rely on effective B2B digital marketing to reach and retain valuable clients. When it comes to professional services marketing, following the hero’s journey formula is particularly effective. Here’s how to do it. Identify the Client’s Pain Points Every hero’s journey starts with…read more.
There is nothing quite as satisfying as purposeful cinematography. Not only is it appealing visually, it can solidify a director’s style and reinforce key points about plots and characters. From choosing the right lighting setup to deciding how long the camera should linger, the best ad agencies incorporate cinematic techniques to influence viewers’ opinions, spark…read more.
Building brand awareness in a saturated marketplace requires a strategic approach to storytelling. Brands need to craft narratives that not only capture attention but also encapsulate their essence and values. It turns out that the hallmarks of good storytelling also lay the foundation for effective brand strategy. Here’s how to leverage them to boost your…read more.
Once upon a time, American writer Joseph Campbell identified the universal storytelling framework known as the hero’s journey. Seen throughout history and across cultures, this narrative structure is not limited to literature and lore—it also plays a key role in crafting an effective brand strategy. Know Your Hero Your journey, like all great stories, begins…read more.
