What is an email without a click? Effective email writing is a tricky job, especially when email audiences are constantly shifting, and trends evolve faster than you can type. Many businesses, large and small, rely on email marketing to reach their audience and grow their business. It is one of the best ways to broadcast…read more.
Smartphones have become so ubiquitous that now, we typically just call them phones. Our tiny pocket-robot technology has evolved exponentially since its primitive introduction in 1992. Today, smartphones have made filming more accessible, enabling many to think, “Hey – I can do that!” There are still key disadvantages to creating marketing content with smartphones. Smartphone…read more.
As the digital landscape continues to evolve, video content is becoming increasingly popular. Recent studies have shown that videos have become the preferred form of content for online audiences and digital marketing agencies alike.
If there is one thing our writers know about, it certainly isn’t what makes a good logo. Good thing we have an incredible team of in-house graphic designers who make logos for a living! We sat down with our aesthetic experts down the hall with one simple question: what makes a good logo? They gave…read more.
The age of technology, AI and DIY have enabled content creators and business owners to take on much of the heavy lifting in building their brands and creating content. Rather than hiring out specialists, it has become increasingly easier to create a logo or build a website on your own. We love to see local,…read more.
Modern business models have evolved to meet consumers where they are. While the brick and mortar is still very much alive, consumers find and shop for products in a variety of ways, through order pick-ups, delivery and of course, social media. As audiences and business trends evolve, reaching and engaging with your customers online isn’t…read more.
Many small businesses rely on at least some form of digital marketing to drive traffic and grow their company. With the majority of the population spending nearly all of their time and attention online, it is hard to avoid putting your company online. But what does it mean to “put your company online,” and how…read more.
Finding the right audience to market to takes time, but once you know who you’re trying to reach and how best to reach them, you’ll finally become a marketing expert.
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