Gen Z represents 20% of the U.S. population, and they possess a digital DNA that is quite unlike their millennial predecessors. Their unique blend of humor and activism makes them one of the most rewarding demographics to market to, and they engage online like fish engage in water. Many companies miss the mark when they…read more.
To grow, brands face immense pressure to reach new customers, deliver standout digital experiences and showcase their unique value proposition through strategic marketing. For many organizations, finding the right in-house expertise and resources to tackle these complex marketing challenges can feel like an uphill battle. Good news: the marketing agency exists. Marketing agencies provide the…read more.
“A World of Pure Imagination” for Your Brand The Willy Wonka Experience in Glasgow this February was disastrously hilarious. The event, billed as an “immersive experience,” turned out to be anything but. In fact, the internet went wild with schadenfreude. Clearly, this was not the world of “pure imagination” so many of us knew from…read more.
It’s a brand eat brand world out there. With consumers bombarded with countless brands vying for their attention, it’s crucial that your brand not just be visible, memorable. The methods for achieving brand awareness are varied, but they’re all rooted in one simple principle: Know who you are. Here’s how to establish your foundational brand…read more.
Ah, the age-old question: Google or Microsoft? You may as well be asking someone to choose between Team Edward and Team Jacob, Star Wars and Star Trek, Taylor Swift and Beyoncé. Some people will not care one way or another, while others are willing to go to bat for their beloved platform. But seriously, Google…read more.
Struggling to boost employee engagement and foster good company culture? You’re not alone. Now more than ever, companies are finding it difficult to retain great employees. There are a variety of reasons for this – lack of growth opportunities, toxic company culture and poor salary or benefits are all popular reasons for job hopping. If…read more.
You already know that your customer is the hero of your brand’s story, but how do you bring them and their experience to life through your marketing? Customer persona and journey mapping are essential narrative tools that provide the necessary foundation and understanding you need to develop compelling branding. Crafting Your Hero: The Customer Persona…read more.
Middle Earth. Narnia. The Marvel Cinematic Universe. These fictional worlds provide a much-needed dose of escapism from our hectic everyday lives. They encourage us to think differently and add depth and flavor to a story. Heck, some of them even teach us a fictional language or two. When creators put extra time and detail into…read more.
Marketing is woven into the fabric of our culture. As Americans, we eat, sleep and breathe it. We fall in love with characters in the trenches of the industry like Peggy Olson and find magic in the experience marketing stunts of the OG candyman, Willy Wonka. Here are some of our own, perhaps less conventional,…read more.
