A Day in the Life of a Copywriter

If you’ve ever seen an advertisement, marketing blast, or product packaging, you’ve encountered the work of a copywriter. While copywriters are prolific, you will likely never put a name to the words they produce. According to the Bureau of Labor Statistics, 131,200 writers are currently employed in America, many of whom work in relative anonymity…read more.

Where Have All the Jingles Gone?

Back in a time when bathing was an annual event and a group of anonymous women penned plays under the name “William Shakespeare,” traveling bands of musicians roamed the London streets, singing for their supper. Supper didn’t always come, so local businesses would sponsor them in exchange for some catchy tunes to drive up business….read more.

Animation Styles 101

When you hear the word animation, we know exactly what you think of. You think of Disney and cheesy cartoons on TV. But animation is a whole lot more than that (but let’s be real, Disney movies and TV cartoons are awesome). There are a lot of different kinds of animation, and even more styles…read more.

Q&A With Bullseye Media President

What drove you to start your own agency? It kind of just happened – I knew I wanted to start a company and over the years it formed into a media agency. When I first started, I was doing marketing from a basement, but as the need for great media grew, we adjusted and hired talented people. What’s Bullseye’s…read more.