Advertising Archives - Bullseye Media

Does My Business Need a TikTok in 2023?

Advertising Branding Business Communication Culture Digital Advertising Digital Marketing Strategy Film Influencer Marketing Marketing Mobile Marketing Mobile-friendly Search Engine Social Media Video Video Production

Modern business models have evolved to meet consumers where they are. While the brick and mortar is still very much alive, consumers find and shop for products in a variety of ways, through order pick-ups, delivery and of course, social media. As audiences and business trends evolve, reaching and engaging with your customers online isn’t…read more.

Bullseye Media in Minneapolis shares insight into how to reach the right audience.

Are You Reaching the Right People?

Advertising Content Marketing Digital Marketing Strategy

Finding the right audience to market to takes time, but once you know who you’re trying to reach and how best to reach them, you’ll finally become a marketing expert.

A moody graphic of a red figure standing out amidst a sea of black silhouettes. — As you are working to establish your brand and garner new sales, investing in the right digital marketing should be the goal.

Essential Marketing Investments for Young Companies

Advertising Content Marketing Marketing

It’s hard out there for the young pups. Whether you’re offering a cutting-edge new piece of technology or a personal service with a little TLC, the marketplace grows more competitive by the day thanks to digital advertising. As more companies build buzz about their business through highly-shareable content, the battle for the customer rests in…read more.

Close up of a women's face as she looks to the left. Her face shows an expression of surprise, and her nose is unnaturally long in the style of Pinocchio after telling a lie. — Trust is a hot commodity in the modern world. As folks navigate the seed of doubt sown in the proverbial soil of society, they seek out roots of certainty. In advertising, honesty remains the best policy.

How to Tell the Truth in Advertising (and Why You Should)

Advertising Branding Communication Internet Marketing Marketing

It may seem hard to believe, but people tend to be more honest than not. Contemporary research indicates that most people only tell one or two lies a day. Granted, this research relies on self-reporting, but it makes sense. As social, community-reliant creatures by nature, trust is an essential component of human evolution and lays…read more.

How to Build Your Brand Reputation (Or Fix a Bad One)

Advertising Branding Digital Advertising Marketing

Brand exists beyond and outside of the product or service a business provides. It speaks to the spirit of a company, what differentiates it from its competitors and the identity that consumers or clients relate to. Brand reputation is built around three core principles: distinction from peers, resonance with your audience, and trust. In the…read more.

Wait. Is Advertising…Art?

Advertising Art

Fighting over the definition of “art” is as ancient as the human subjectivity that makes the fight impossible to resolve. It is the opinion of this advertising artist that the endless argument about what constitutes art is, in itself, an art form. But I digress. The crux of the debate about art, and whether advertising…read more.