Our Favorite Cinematic Techniques (and Movies That Do Them Well)

There is nothing quite as satisfying as purposeful cinematography. Not only is it appealing visually, it can solidify a director’s style and reinforce key points about plots and characters. From choosing the right lighting setup to deciding how long the camera should linger, the best ad agencies incorporate cinematic techniques to influence viewers’ opinions, spark…read more.

Methods of Growing Meaningful Awareness Through Storytelling

Building brand awareness in a saturated marketplace requires a strategic approach to storytelling. Brands need to craft narratives that not only capture attention but also encapsulate their essence and values. It turns out that the hallmarks of good storytelling also lay the foundation for effective brand strategy. Here’s how to leverage them to boost your…read more.

Crafting a Heroic Narrative for Your Brand’s Journey

Once upon a time, American writer Joseph Campbell identified the universal storytelling framework known as the hero’s journey. Seen throughout history and across cultures, this narrative structure is not limited to literature and lore—it also plays a key role in crafting an effective brand strategy. Know Your Hero Your journey, like all great stories, begins…read more.

The History (and Power) of Mascots

The word “mascot,” (or rather, mascotte) was first recorded in 1867 by a French composer, and described anything that brought good luck into a home. These “lucky charms” were often trinkets such as locks of hair— it was a different time. From there, the meaning of the word “mascot” slowly morphed into the one we…read more.

A Copywriter’s Guide to SEO Basics

So you’re interested in being a copywriter? A master of digital media? You’re going to want to make sure you’ve got an understanding of SEO in digital marketing and a handle on your keyword strategy. These things are important to keep in mind on your path to success. We’re here to guide you through the…read more.

The Science of Ads that Lead to Conversions

From TV commercials to TikTok, billboards to Facebook, it can be hard to determine what ads actually work and lead to actual revenue. While some of the best ads you can remember right off the bat are likely TV commercials, that doesn’t necessarily mean they’re great at generating sales and leads. Meanwhile, some less-than-visible strategies…read more.

Why So Many Ads Are So Bad

It’s a fact of life that advertisements are everywhere. But does that mean they have to be bad?  From commercials on TV to billboards and social media ads, good ads are hard to come by. Some companies try to do too much, while others try to keep it too simple. Sometimes, there’s way too much…read more.

What Makes an Email “Clickable”?

What is an email without a click? Effective email writing is a tricky job, especially when email audiences are constantly shifting, and trends evolve faster than you can type. Many businesses, large and small, rely on email marketing to reach their audience and grow their business. It is one of the best ways to broadcast…read more.