Minnesota is known for its creative spirit. This spirit drives the success of many marketing campaigns. The state’s history is filled with music legends and literary icons. Their stories teach us about the power of storytelling. Businesses looking for new ideas can learn from Prince and Bob Dylan. Prince mixed genres in a way that…read more.
You need more than a killer product or service for lasting brand standing. You need a brand story that resonates, a sound marketing strategy and results-driven content execution. As a boutique marketing agency, Bullseye Media specializes in transforming brands through a unique approach that prioritizes the customer experience and highlights brands’ distinct value propositions. Here’s…read more.
One of the best and most underutilized ways to get people talking about your brand is to promote good company culture. It’s the ultimate win-win scenario: collaboration in the workplace hits an all-time high, your team is happier and the outside world is clamoring to work with you. Here are some proven strategies to pique…read more.
Welcome, Brand. We are happy you’re here. Like you, every great brand embarks on a journey filled with challenges, competitors and opportunities to rise above the rest. Through a series of branding and marketing trials, you must prove that you have the mettle to matter in your market. The Brand Visibility Test: Can Your Audience…read more.
Every brand aspires to that transformative moment where potential meets reality, and their hard work pays off. Achieving this requires more than ambition; it demands a brand strategy rooted in data-driven insights and compelling storytelling. With a focused and #mindful approach, your brand can rise above the noise, captivate your audience and position itself for…read more.
Ah, the age-old question: Google or Microsoft? You may as well be asking someone to choose between Team Edward and Team Jacob, Star Wars and Star Trek, Taylor Swift and Beyoncé. Some people will not care one way or another, while others are willing to go to bat for their beloved platform. But seriously, Google…read more.
Struggling to boost employee engagement and foster good company culture? You’re not alone. Now more than ever, companies are finding it difficult to retain great employees. There are a variety of reasons for this – lack of growth opportunities, toxic company culture and poor salary or benefits are all popular reasons for job hopping. If…read more.
You already know that your customer is the hero of your brand’s story, but how do you bring them and their experience to life through your marketing? Customer persona and journey mapping are essential narrative tools that provide the necessary foundation and understanding you need to develop compelling branding. Crafting Your Hero: The Customer Persona…read more.
Middle Earth. Narnia. The Marvel Cinematic Universe. These fictional worlds provide a much-needed dose of escapism from our hectic everyday lives. They encourage us to think differently and add depth and flavor to a story. Heck, some of them even teach us a fictional language or two. When creators put extra time and detail into…read more.
