Digital Ad Agency Minneapolis

Digital Ad Agency Minneapolis

Looking for ways to grow your business and reach customers online? Modern business practices require marketers and business owners to understand their audiences and how to reach them.

A digital ad agency in Minneapolis can help you create a digital marketing strategy that grows with you and pays for itself 5x over.

How to Create Digital Ads

Effective digital marketing requires extensive understanding of the market you’re in and the audiences you’re targeting. 

There are at least four factors to consider when creating effective digital ads. By prioritizing these, you’ll see a return on ad spend (ROAS) that is competitive and pays for itself five times over.

Target Audience

Strategic targeting is key here. By focusing your digital ads on a set target audience, you will be much more likely to see more engagement and conversions. 

A digital ad agency in Minneapolis can conduct an audit and create target market personas for your brand. With these personas in mind, you can create effective digital ads that reach the right people.


If your target audience is on TikTok and not Facebook, don’t put money toward Facebook. Focus your digital ads on the platforms your customers are.

This may seem obvious but it is extremely important. Casting too wide a net may result in some skimpy fish. Find the areas of the lake that your favorite fish are swimming. Conduct research and remain active on relevant platforms to your audience.


Consistency is key in creating effective digital ads. Focus on the style of your ad, including the branding of your images, the colors you use, the language you use and the mediums you use.

A digital ad agency can create content that is engaging and eye-catching. Video content, for example, is one of the most sought-after forms of content today. How will you style your ads?


The thing most companies want to talk about the least. It’s a fact, though: paying for ads is unavoidable, and paying the right amounts in the right places will help you see the greatest return.

Strategic price approaches will help your ads perform better and pay you back over the lifetime of the ad. Not sure how to get started? Consider working with a marketing agency who has experience in this space.

What Makes Digital Ads Effective?

Measuring the effectiveness of your digital ads is simple. 

Return on ad spend (ROAS) is one of the best ways a digital ad agency determines how well an ad performs. By calculating ROAS, you can adjust your ad spend and marketing strategy to more effectively target your audiences and create content that will drive people to your site. 

ROAS Facts:

  • Ad revenue / ad spend = ROAS
  • ROAS is one of the best key performance indicators for digital marketing
  • ROAS helps depict the effectiveness of a campaign budget
  • Common ROAS benchmark is 4:1
  • Bullseye Media delivers 500%+ ROAS to our clients

Through engaging creative content and effective digital ads, you can increase your ROAS and see success in your marketing strategy this year. 

Work with a digital ad agency near you and begin marketing for the modern audience.

When to Film with Your Smart Phone - blog from Bullseye Media

Your Trusted Digital Ad Agency

Bullseye Media is a Minneapolis-based digital ad agency with teams of experts, ready to bring your brand to life. Our analytics team will evaluate your strategy, make adjustments along the way and calculate your ROAS to ensure each ad is doing what it’s meant to do.

Whether you want to do extensive market research to really nail your next campaign, or if you’re looking for a quick digital ad, we can help. Our digital advertising team in Minneapolis will help you through the process from start to finish.