It’s hard out there for the young pups. Whether you’re offering a cutting-edge new piece of technology or a personal service with a little TLC, the marketplace grows more competitive by the day thanks to digital advertising. As more companies build buzz about their business through highly-shareable content, the battle for the customer rests in…read more.
It may seem hard to believe, but people tend to be more honest than not. Contemporary research indicates that most people only tell one or two lies a day. Granted, this research relies on self-reporting, but it makes sense. As social, community-reliant creatures by nature, trust is an essential component of human evolution and lays…read more.
Brand exists beyond and outside of the product or service a business provides. It speaks to the spirit of a company, what differentiates it from its competitors and the identity that consumers or clients relate to. Brand reputation is built around three core principles: distinction from peers, resonance with your audience, and trust. In the…read more.
Fighting over the definition of “art” is as ancient as the human subjectivity that makes the fight impossible to resolve. It is the opinion of this advertising artist that the endless argument about what constitutes art is, in itself, an art form. But I digress. The crux of the debate about art, and whether advertising…read more.
