Country Hearth provides their popular line of bread products to families across the Midwest.
To increase brand awareness and knowledge of new products, we created lighthearted commercials including 2020’s How Do You Sandwich? campaign.
We also partnered with Country Hearth’s parent Pan-O-Gold Baking Company to build and launch a proprietary hiring funnel to help them source qualified applicants and increase employee retention.
In addition to receiving more than 2 million views from commercials, Country Hearth has increased total website traffic by 29%. More specifically, organic traffic has increased by 25%. Website visitors are learning about the brand and their products through the engaging video campaigns and flocking to the website to learn more.