Short playful videos matching their cheery accent pieces were created to showcase specific products. The videos allow the target consumer to visualize HomePop pieces in their own space.


“Playful style for a happy home!” became the new slogan of HomePop. To align this statement with their visual media, a vibrant color-block theme was implemented. This allows their furniture to remain the star and really pop!


A color theme was implemented in the social plan, primarily with Instagram – the platform we were eager to grow. Each week focuses on one color and product to tell a story and to increase consistency of social posting. Individual product sales are easily tracked weekly through social media promotion and digital ads.



The color-blocking theme carried over to’s home page. A clean, colorful, and easily navigable site was designed to encourage the consumer to explore product pages. PDP and PLPs were consolidated and redesigned to create an easier browsing experience for viewers.

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